About Citi Sighs

A Toronto-based intelligence brief on the trade, capital and people moving between Canada and West Africa, written for the people making those moves.

Why we exist

Canadian firms are doing more business in Ghana and Nigeria than ever, but the information they rely on hasn’t kept up. Local coverage assumes you already know the market. International coverage treats West Africa as a single headline. Neither tells a Canadian founder what a new tax law means for next quarter’s invoice.

Citi Sighs fills that gap. We follow the policy, money and deal flow across the corridor, and we translate it into decisions.

What we cover

• Ghana and Nigeria, through a Canadian lens: tax and regulation, currency and payments, sectors and deals.
• Canada’s side of the corridor: trade policy, export support, the Bank of Canada and the institutions shaping outbound business.
• The people building across it: founders, investors and officials, on the site and on our podcast.

How we work

Our editorial standard is simple, and we hold every piece to it.

• Every factual claim is sourced and linked.
• Analysis is clearly marked and kept separate from reporting.
• Where something can’t be verified, we say so rather than guess.
• We disclose any commercial relationship connected to a story.

Who’s behind it

Citi Sighs is founded and led by Eugene Classic. Eugene spent five years in Ghana as a regulatory affairs associate working with the Food and Drugs Authority, navigating the approvals, compliance and paperwork that decide whether a product or business gets to market. He holds an MSc in Health Informatics and a regulatory affairs certification from Canada, and is a member of the Venture for Canada Solopreneur Fellowship.

He started Citi Sighs because he saw the gap from both sides: Canadian firms with the capability to succeed in West Africa, and too little clear, reliable information to help them get there.

Work with us

Beyond the brief, we help Canadian firms enter and grow in Ghana and Nigeria through market-entry intelligence, partner introductions, media features and trade missions.

Listen and follow

Conversations with the founders, investors and officials building between Canada and West Africa run on the Citi Sighs podcast on YouTube. We also publish on LinkedIn and Instagram.

Contact